Restaurant Social Media Marketing

Be where your customers are looking at exactly the right time!

Increase Restaurant & Bar Exposure with Social Marketing on Facebook and Instagram

Remember when having an email list was the holy grail? Not anymore

Stop treating Facebook, Instagram, and Google as a second rate marketing channel. These marketplaces are where people look before making purchase decisions.

Make sure you’re sending the right message, to the right people, at the right time. Simply “boosting” an article or post is the quickest way to waste money in the social media marketing strategy. Everything you do should have a purpose and a goal.

Branding and bringing people to the door is all about positioning your business in front of the right crowd. Using Facebook, Instagram, Twitter, Google, and more, we can guarantee there is no shortage of traffic!

We create ads that attract, put them in front of the right clientele, and drive down marketing costs. We specialize in hospitality and nightlife, and we can help you drive growth.

We can design your entire funnel from driving web traffic and events to building or streamlining your website and web presence.

Cover Funnel experts will work with your team to create and promote the things your customers are looking for. It’s a new world of marketing out there and we combine the direct approach of retail with the care of hospitality. The primary goal for us is to set you up for success and prosperity long after we finish our job.

Our clients are stunned at how quickly we can drive traffic and business. Take a look at some of the options below. 

Proven Results to Increase Covers and Sales

We offer the following packages:


$599Per Month
$599Per Month
  • Monthly Reporting
    Includes a custom data report from the Cover Funnel Team each month specific to your restaurant's needs and based on the real data your business produces
  • Social Review and Summary
    Detailed analysis on the numbers your business creates as well as a summary of trends on a business level for actionable fact-based decision making
  • In-House Training
    We will coach your management team on how to get the most out of your social media efforts. We can do in-house or remote training sessions from anywhere to anywhere.
  • Ad Creative Coaching
    Our team will help you find the right message for the audience you're looking to attract!
  • Campaign Brainstorming
    Having trouble finding a message that sticks? We can help you there to find a message that resonates.
  • Ad Copywriting
    We will teach you to write ads that SELL!
  • Designing Social Ads
    We will work with your team to get you on the right path.
  • Training Wrap-Up
    Monthly staff training report based on opportunities we see for increased revenue and cutting marketing costs.
  • Recommendations based on data
    We will help you to look at your ad campaign data to see what's working and what's not.

Managed Social

  • Bi-Weekly Reporting
    Includes a custom data report from the Cover Funnel Team every two week specific to your restaurant's needs. Incredibly useful overview for making decisions backed by the numbers your business creates!
  • Monthly Review and Summary
    We get behind the numbers your marketing creates to help you understand your consumer and drive more business.
  • Facebook Management
    We help you set up your page to attract your consumer.
  • Instagram Management
    We grow your following and drive traffic towards your profile to increase awareness and relevance.
  • 3rd Party Review Analysis
    Analyze and review of all third party review sites like Yelp and Trip Advisor to increase rankings.
  • Sales Copywriting
    We can write headlines and copy that gets people to click on your ads.
  • Ad Creatives
    We will make multiple ad creatives and test to find the ones that work the best for YOUR consumer to bring down marketing costs.
  • Social Media Campaign Creation
    We create campaigns for you to drive traffic and generate revenue. We target specific audiences and those close by to really help your bottom line.
  • Marketing Strategy
    Using data gathered from social media and your audience we can help you with other marketing efforts you may be doing in-house.
  • Recommendations based on data

Full Social and Digital

  • Weekly Reporting
    Sent out weely for you to bring to your meetings, it's like having a team of Social Media experts right there in the room with you!
  • Monthly Review and Summary
    Face to face meetings as well as remote sessions depending on location. Search engine, Social Channel, and Website Review Analysis on the numbers your business creates to paint a picture of trends on a business level with a summary you can take into management meetings.
  • Third Party Review Responses
    Yelp, Tripadvisor and OpenTable monitoring and custom tailored response emails to those managing the account (or we can manage them for you)
  • All Aspects of Managed Social Package
    Full Social and Digital Package includes all elements of Managed and Social Packages.
  • Damage Control
    We look for negative changes in the numbers, reviews, and campaigns, flag them and provide actionable feedback you can use to quickly adjust.
  • Google AdWords
    Targeted campaigns to attract the people looking for your business. One of the most powerful ways to dominate your competition.
  • Remarketing and Retargeting
    Contiue to market to all website visitors even after they have left your site. Stay at the top of thier mind no matter where they go online!
  • Search Engine Optimization
    Grow through the organic search rankings to get ahead of the competition!
  • Location Based Targeting
    Only spend money marketing to those in your area as well as showing up on the map when people search for "restaurants nearby."
  • Website Recommendations
    We will assisto with website recommendations to make your user experience more friendly and attractive to the people you want to attract.
  • Email List Targeting
    We can market to those that have already shown an interest in your business by going after former guests!
  • Marketing Overview
    Cover Funnel experts will review your current and upcoming marketing initiatives via the numbers to find out where you are getting the most bang for your buck and offer services to expand in the best areas for growth
  • Recommendations based on data
    We will offer in house adjustments based on feedback and set you up for success even after completion of our contract! All the information is yours!

Restaurant Social Marketing Will Work for You

Why waste time trying to navigate the ever-changing world of social media? Your time should be spent with the guests in house! What our service offers is a simple solution to making better decisions that your team can put in place.

When we talk to restaurant owners and managers all over the country, they are all thirsting for the same thing.

  • Better Margins
  • Repeat Diners
  • More Reservations
  • Better Strategy
  • More Time with Guests
  • Increased Productivity

Cover Funnel Social Media and SEM Services checks all these boxes. We follow the numbers and make sure you’re only spending money attracting the guests you want. The game is changing, make sure you stay ahead of the curve and benefit from our experience.

We’re positive that you’ll get your money’s worth. We guarantee you will never look at social media the same once you speak with us!

Contact us now to learn more about what Cover Funnel can do for you; drive more traffic, create more guests, and provide incredible follow-up marketing. It’s a simple recipe for dramatic growth!

Frequently Asked Questions

What are the factors involved in pricing?

Pricing is dependent on the scope of the project. If you’re operational and have many of the pieces in place it’s much easier for us to take over. The more design and website work needed usually tends to move the needle the most with pricing as they are more labor intensive. Pricing is per location, if you own multiple units we can offer bundled packages upon request. Please reach out to us for a consultation for all multi-unit and new location pricing.

How long does it take to see results?

Our approach can drive traffic to your site and business almost immediately. Over time however, the message becomes more and more honed to your target audience as we fine tune. Once we find the best source of traffic that converts y0u’re well on your way.

What if I want to cancel Cover Funnel Services?

Our services typically run on 3-6 month contracts, data analysis take a bit of time to paint a clear picture of the changes that will add to your bottom line. That being said, our contracts are still very straightforward, simple, and written with a 30 day no-hassle cancellation. We are confident that you will find great value in the services rendered and will work with you on an exit strategy.

What can I expect with these services?

Our Social Media Services will provide you with insights into your customer behavior. We supply you with actionable recommendations to expand the things that are working, and discontinuing the things that are losing you customers. Cover Funnel Social Marketing and SEM is simply based on raw data, we look at things from a different angle to put your business in front of the people most likely to spend money. Reach out to us today to learn more!

Ready to Take the Next Step?

Want to know the secret for growth? It’s right there in the numbers your business generates waiting to be discovered. Get in touch with us today for a free consultation. A no pressure phone call where we talk about ways to leverage data to drive business goals.

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