Hospitality and Great Service are Marketing Too!

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Hospitality and Great Service are Marketing Too!

Hospitality marketing and great service

Hospitality and Great Service are what Keep People Coming Back

Operating a restaurant business requires one to have a great range of skills. You have to be an expert in presentation, customer service, and sales, to name just but a few areas.
According to recent studies, it has been found out that the clients will only come back to a restaurant after receiving a service that has exceeded their expectations.

The following tips will help you improve your hospitality and customer service and will benefit you and your team a lot.

Always be Presentable

Restaurant marketing ideas come in varying forms. For instance, making sure that you and your personnel are wearing the right uniform, have hair tied back and very minimal jewelry showing will demonstrate that the workforce is not only smart but also respectable.

When you remind your personnel to check their appearance regularly, it will mean that they will be able to know when they spill something on themselves or when their uniform is not in order.

Educate the Workforce

Teamwork is the root of all exceptional customer service. Negative experiences and poor customer service will lower the image of your business, and will set a low baseline when it comes to customer expectations.

When you educate the workforce and set clear steps and customer engagement rules, you get to set a minimum standard that is expected of all the employees.

You can use your best staff as mentors and examples to all the new and less experienced staff so as to build a team that is not only stable, but also very cooperative, and one which seeks self-improvement and perfection.

Acknowledging and Rectifying Mistakes

No restaurant environment is perfect, and as such, mistakes are bound to take place. How you react to the mistakes is what differentiates between excellent and terrible customer service.

When you make a mistake, the first thing you need to do is to admit that you’ve made a mistake, and then make your apologies. Also, you must move to correct the error to the customer’s satisfaction.

It does not mean that you should be held ransom to the mistakes of an unhappy client, but mistakes will be a great way for you to develop business processes and demonstrate to customers that you make direction action so as to prevent the recurrence of such mistakes.

Always Be Polite

The frontline staff will set the tone of the relationship with your customers from the moment that they get to your restaurant.

A customer will get a positive impression when they are greeted by a warm, courteous and polite member of your staff. If this is combined with great service, it will result in a positive experience for the client, and they are likely to come back in the future.


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