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Digital Marketing Has Changed Restaurant Advertising Forever

restaurant advertising

Are You Positioned to Grow with Restaurant Advertising Changes?

The restaurant advertising tools have changed a lot in the last several years. So as to market a restaurant in the past, you were required to create radio advertisements as well as print advertising materials.

In today’s digital world, traditional marketing methods are no longer enough, as a restaurant owner; you need to have a good online presence. All your customers are on the web, and it is where their experiences start and end.

According to recent studies on restaurant marketing, it was found that;

  • Seventy-five percent of all customers consult online reviews when they are looking for a restaurant.
  • Fifty percent of all web-based restaurant reservations are made using a mobile phone or a tablet
  • Forty percent of restaurant reservations are made from the web
  • Forty percent of restaurants operating today have implemented an online strategy to help in marketing the restaurant to new customers.

When you look at these statistics, it is clear that all restaurants must have a presence on the World Wide Web. However, this is not all as you also need to have a good marketing plan that will generate the results you want. Cover Funnel can set you up for success on digital and other channels in no time. To get you started on your own these are the basic things you’ll need to gain some visibility.

What You Need for Digital Restaurant Marketing

A Website

You can contract an agency to create a business website for your restaurant, or build one yourself by using the numerous free online tools available.

  • The website is targeted towards existing customers. These are people who know about your business, and will come directly to the restaurant website
  • Customers using the website are people who would like to take a look at the menu and corresponding food prices, establish where you are located and make a direct reservation from the site.

The site must have up-to-date information, your contact details as well as have an online booking engine.

Social Media for Restaurants

Using social media helps make passive customers loyal to your business. Passive customers are people who do not make direct purchases, but often interact with the restaurant through the published content.

Since there are different types of social networking accounts, ensure that you have a presence on Instagram, Twitter, Google+ and Facebook.

Statistics show that seventy percent of restaurants have increased their food sales by up to ten percent since joining a social networking platform.

Specialist Websites (Yelp, OpenTable, Tripadvisor, and Others)

A presence on specialist websites is vital as it makes it possible to reach clients who have no idea that the restaurant exists.

Visibility on a specialist website is dependent on the score that is given by clients when reviewing your business. It is the reason why you need to provide appropriate responses to both negative and positive reviews as well as ensure that you post beautiful photos.

Our restaurant marketing team at Cover Funnel, is geared towards making your establishment stand out above the rest.

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